How to Make Money on Kick (2025): Complete Guide

Ever wondered if you can really make money on Kick without thousands of followers or a contract?
This guide breaks down everything streamers need to know in 2025—from how much you can earn to exactly how to get started. Whether you’re gaming, chatting, or reacting, you’ll learn how to build real income on Kick—up to $5,000/month or more with the right setup.
Here’s how to turn your streams into a reliable revenue stream starting today.

Key Takeaways

• 95/5 Revenue Split Is a Game-Changer
  Kick lets streamers keep 95% of subscription revenue—far more than Twitch’s 50%.
• No Minimum Viewership Required
  Anyone can start monetizing with just 5 hours streamed and 75 followers.
• Multiple Income Streams
  Combine tips, subs, affiliate links, and brand deals to scale income.
• Weekly Payouts via Stripe
  Fast, regular payments mean creators aren’t stuck waiting 30+ days.
• Non-Exclusive Streaming Allowed
  You can stream on Kick, Twitch, YouTube, and more at the same time.

How to Make Money on Kick?

Kick was designed to be creator-first, offering massive perks that Twitch and YouTube don’t. Most importantly, Kick’s 95/5 revenue split means streamers keep nearly every dollar they earn from subscriptions.

Unlike Twitch, there’s no minimum viewership requirement. The barrier to monetization is low: if you can stream 5 hours and build a small following (around 75 followers), you can start earning.

It’s also flexible. Creators can stream simultaneously on other platforms, run affiliate links, and accept donations using third-party tools. And payouts come weekly via Stripe, making Kick a cash-friendly choice for smaller streamers.

That said, consistent content and smart monetization strategies are key to scaling earnings. Let’s break down exactly what you need to get started.

What do you need to get started?

To start making money on Kick, all you need is a Kick account, basic streaming software like OBS or Streamlabs, and a way to engage an audience—typically through gaming, chatting, or niche content.

You’ll also need to stream at least 5 total hours and gain 75 followers to unlock the monetization program. While fancy gear helps, a webcam and clear audio are enough to launch.

How much money you can make on Kick?

Kick streamers can make anywhere from $20 to $5,000+ per month, depending on stream hours, subscriber count, and monetization methods. With 95% of subscription revenue going to creators, even a small loyal fanbase can earn $500–$1,000 monthly. Larger creators, like Adin Ross, have reportedly made $30,000 from a single five-hour stream, though that’s an outlier.

A mid-sized creator with 1,000 subscribers at $5/month would earn $4,750/month after Kick’s minimal cut. Add in donations, affiliate sales, and sponsors, and the income potential scales fast.

16 Effective Strategies to Make Money on Kick

Whether you’re a new streamer or a growing brand, these 16 strategies show exactly how to make money on Kick—covering subs, tips, affiliates, and sponsorships—so you can monetize faster, scale revenue, and build a loyal community.

1. Kick Partner Program

Kick’s official monetization gateway is the Partner Program, formerly known as the Kick Creator Incentive Program (KCIP). It’s the most direct way to make money on Kick and unlocks your ability to earn through subscriptions, tips, and more.

Unlike Twitch, Kick’s program is open to smaller creators with fewer requirements—just 5 hours of streamed content and 75 followers. Once approved, you can begin monetizing immediately.

The best part? Kick’s 95/5 revenue split is one of the highest-paying models in the streaming industry. You get to keep nearly all of your income, and payouts arrive weekly via Stripe. If you’re just starting out, this is the first step you’ll want to take.

Requirements: Stream 5 hours total, have 75 followers, and apply to the Partner Program via your dashboard.

How to Join the Kick Partner Program?

• Create and verify your Kick account
• Stream at least 5 hours across multiple days
• Build an audience of at least 75 followers
• Go to your profile > Monetization settings
• Apply for the Partner Program
• Set up Stripe for payouts
• Enable subscriptions and alerts
• Create a stream schedule to grow retention
• Promote your Kick URL across social platforms
• Monitor your analytics and iterate content

Quick Tip: Apply for the Partner Program as soon as you meet the minimum stream/follower requirements.

2. Channel Subscriptions

Channel subscriptions are the most consistent way to earn recurring income on Kick. Viewers subscribe monthly to support your content, and you receive 95% of that subscription fee.

This revenue stream scales fast. A streamer with just 200 subscribers at $5/month earns $950/month from subs alone. Unlike Twitch, there’s no tiered system locking extra features behind partnerships—Kick keeps things simple and creator-focused.

Subscriptions also allow for building a loyal community. Offer subscriber-only content, chat perks, or exclusive streams to encourage renewals and boost engagement.

Requirements: Monetization enabled through the Partner Program

How to Make Money from Subscriptions on Kick?

• Join the Kick Partner Program
• Enable channel subscriptions from your settings
• Promote subs during streams with overlays and calls to action
• Offer unique subscriber perks (emotes, badges, private chat)
• Thank new and returning subscribers live
• Run giveaways for subscribers only
• Use countdowns to drive urgency before end-of-month renewals
• Highlight your sub count goals during streams
• Collaborate with other creators to cross-promote subs
• Review analytics to refine your subscription strategy

Quick Tip: Personal shoutouts for new subs on stream increase retention and conversion by up to 40%.

3. Donations & Tipping

Kick doesn’t have a built-in tipping feature, but creators easily work around this using third-party tools like Streamlabs Tip Pages. It’s a direct and personal way to earn income from your viewers.

Donations are great for smaller creators because they don’t require a huge following to generate income. Fans can contribute any amount, and creators keep 100% of the money (minus payment processor fees).

You can also gamify tipping—like setting donation goals, unlocking bonus content, or triggering funny on-stream events when a viewer donates.

Requirements: Create a Streamlabs or similar tipping tool account

How to Accept Donations on Kick?

• Sign up for Streamlabs (or Ko-fi, PayPal.me, etc.)
• Connect your account to a Stripe or PayPal for payouts
• Create a custom Tip Page with your branding
• Add donation alerts via OBS or Streamlabs overlays
• Link your Tip Page in your Kick bio and chat
• Promote tipping milestones during your stream
• Use TTS (text-to-speech) to read messages aloud
• Offer fun incentives (like reacting to something) for donors
• Share donation goals visibly on your screen
• Thank all donors live and follow up after the stream

Quick Tip: Use pinned chat messages to keep your donation link visible during long broadcasts.

4. Affiliate Marketing

Affiliate marketing is one of the most passive and scalable ways to make money on Kick. You promote products or services during your stream and earn a commission when viewers click and buy.

Popular affiliate categories include streaming gear, energy drinks, gaming accessories, and software like Streamlabs Ultra. This method is ideal for streamers of all sizes, especially those still building their subscriber base.

You can even repurpose affiliate links in YouTube replays, blog posts, or TikToks to generate ongoing passive income from your Kick content.

Requirements: Join affiliate programs like Amazon, Streamlabs Ultra, or niche product networks

How to Make Money with Affiliate Links on Kick?

• Sign up for affiliate platforms like Amazon Associates or Streamlabs Ultra
• Get unique referral links for the products you use
• Add those links in your Kick bio, chat commands, and panels
• Verbally promote affiliate gear during streams
• Create a “!setup” command to share your gear links
• Do product reviews live and mention your affiliate URL
• Include affiliate links in your video descriptions if you cross-post to YouTube
• Track clicks and conversions to optimize top-performing links
• Test new programs like _bold and underline: best affiliate platforms for Kick_
• Focus on products your niche audience would actually buy

Quick Tip: Authentic, on-stream reviews convert up to 3x better than banner or chat-only links.

5. Sponsored Streams & Brand Deals

Once you’ve built a solid presence on Kick, brands will pay to collaborate with you. Sponsored streams are live sessions where you promote a product, play a game, or highlight a service on behalf of a company.

You can also land brand deals outside of streams—such as posting affiliate reels on TikTok or bundling Kick mentions with Instagram promos.

The good news? You don’t need millions of views. Many micro-streamers (under 10K followers) are landing deals with smaller brands, especially in gaming, tech, fashion, and streaming software.

Requirements: A portfolio and a basic media kit

How to Land Brand Deals on Kick?

• Build a consistent stream schedule and niche audience
• Create a simple media kit (bio, stats, engagement rates)
• Reach out to brands that align with your audience
• List “open to collabs” on your Kick profile
• Use platforms like HelloGamers or ChannelPages to connect with sponsors
• Join affiliate programs that offer paid upgrade tiers
• Share past collabs or highlight reels to showcase value
• Negotiate usage rights and deliverables in writing
• Disclose #sponsored content to follow FTC rules
• Track performance to improve future offers

Quick Tip: Add a “Sponsor Me” link in your bio using tools like Beacons or Linktree.

6. Ad Revenue

While Kick doesn’t offer a built-in ad network (yet), streamers can manually run sponsorship banners, overlay ads, or integrate third-party ad tools like StreamElements.

Ad monetization works best for creators with moderate to high traffic—especially if you average 50+ live viewers per stream. Unlike Twitch pre-rolls, these ads are fully creator-controlled, which allows better integration and engagement.

Many streamers bundle ad spots into sponsorship deals or include clickable ad links in chat and panels.

Requirements: None—ad placements are 100% creator-controlled

How to Make Money from Ads on Kick?

• Use OBS to overlay static ad banners during streams
• Sell “ad space” to brands in your niche (reach out directly or use sponsorship platforms)
• Promote affiliate ads (like GFuel banners with your code)
• Create chat commands with short ad messages
• Offer mid-stream shoutouts for sponsors
• Run rotating overlays between gameplay segments
• Add clickable banner ads to your Kick profile panels
• Track clicks and conversions manually or via Bit.ly
• Create short sponsored intros to your stream
• Ensure ads fit naturally within your content style

Quick Tip: Never run more than 1–2 ads per hour to avoid viewer drop-off.

7. Streamlabs Ultra Referrals

If you’re already using Streamlabs for overlays, alerts, or tipping, you can join their Ultra Affiliate Program to promote premium features. Every time a viewer signs up through your link, you earn commission.

It’s particularly easy to promote because you’re using it live during your stream—so your audience sees the value in real-time. Streamlabs even provides pop-up templates and referral tracking dashboards.

This is a smart monetization stack, especially when combined with tipping and affiliate links.

Requirements: Free Streamlabs account + affiliate signup

How to Promote Streamlabs Ultra on Kick?

• Sign up for the Streamlabs Ultra Affiliate Program
• Grab your referral link and add it to your bio
• Mention Streamlabs when viewers ask about your overlays
• Create a “how my stream works” panel with your tools listed
• Offer tutorials or behind-the-scenes tech streams
• Share your favorite templates and scenes
• Use commands like “!streamsetup” or “!tools”
• Promote signup bonuses if available
• Show before/after examples of upgrades
• Track referral clicks to improve promotion strategy

Quick Tip: Pin your affiliate link in chat when demoing new overlay or alert features.

8. Repurpose Content to YouTube

Your Kick streams don’t have to be one-and-done. Repurposing your content for YouTube Shorts, highlight reels, or compilations can generate extra views—and additional ad revenue.

You can also link back to your Kick channel, affiliate links, or sponsor mentions in your video descriptions, helping convert new fans from YouTube back to Kick.

This strategy not only earns extra money but builds multi-platform presence—great for negotiating better brand deals.

Requirements: Basic video editing and a YouTube account

How to Repurpose Kick Streams?

• Save your Kick stream recordings locally
• Use free editors like DaVinci Resolve or CapCut
• Trim down highlight-worthy moments
• Add captions or memes for Shorts
• Upload to YouTube with SEO-friendly titles
• Include affiliate and Kick links in your descriptions
• Add CTAs like “watch live on Kick”
• Promote new videos across your socials
• Bundle your top clips monthly into longer formats
• Track view counts and engagement for future topics

Quick Tip: Add bold and underline: best AI tools for making money on Kick to your toolkit for faster video repurposing.

9. Host Paid Community Events or Challenges

Hosting exclusive community events is a creative and engaging way to monetize on Kick. You can run paid tournaments, “battle royale” nights, watch parties, or timed challenges where entry requires a small tip or donation. Many creators reward winners with custom merch or in-stream shoutouts, making it fun for everyone.

These events build strong audience loyalty and often encourage tipping beyond the entry price. Promote ahead of time on your stream and social channels, then host live for maximum hype.

Quick Tip: Use a countdown timer on stream to build urgency leading up to the event launch.

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10. Sell Custom Merchandise

Selling merch is a timeless way to monetize, and it works especially well if you have a recognizable logo, slogan, or on-stream meme. Tools like Streamlabs Merch or Fourthwall let you create and sell T-shirts, hoodies, stickers, and more—without managing inventory.

Promote merch on your Kick panels, during streams, and on social media. Use shoutouts or giveaways to increase interest. Combined with other income streams, merch can become a significant revenue booster.

Quick Tip: Showcase your merch live by wearing it on-stream and linking it in a pinned chat comment.

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11. Offer Coaching or Consulting Sessions

If you’re skilled at gaming, streaming tech, or building an audience, you can offer paid 1:1 coaching via platforms like Fiverr, Discord, or direct bookings.

This is ideal for creators in niche markets where others are eager to learn. Promote coaching availability on your Kick profile and via chat commands. Even a few sessions a month can bring in hundreds of extra dollars.

Quick Tip: Record testimonials from coaching clients and turn them into promotional clips for your stream or bio.

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12. Create Subscription-Only Discord Access

One of the easiest add-ons to your Kick monetization is a sub-only Discord server. You can offer game nights, behind-the-scenes content, or early access to announcements.

Use your Kick subscription data to grant access automatically or manually via bots. Discord builds tighter communities and adds real value to subscribing beyond just the stream itself. Make it feel exclusive and fun.

Quick Tip: Announce exclusive events or giveaways that only happen inside your subscriber Discord channel.

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13. License Your Clips or VODs

You can make money by licensing your best Kick clips to viral content channels, compilation YouTubers, or digital media brands. If you have entertaining or shocking gameplay moments, there’s always a market for them.

Some creators even monetize blooper reels. Make sure to watermark or brand your content before sending it out. Services like Jukin Media or Streamable help connect creators with buyers.

Quick Tip: Include your Kick URL as a subtle overlay in every clip to drive return traffic.

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14. Promote Digital Products

Many streamers create their own digital products like stream overlays, OBS templates, sound packs, or even eBooks. These can be sold via Gumroad or your own website.

If you’re good at design or have a unique workflow, you can monetize your expertise with zero physical shipping. Use demos during your stream to promote your products naturally. This works well for tech-savvy or creative streamers.

Quick Tip: Add your product store to your Kick bio and pin product mentions in chat during demos.

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15. Add Sponsored Panels to Your Profile

Kick lets creators customize their profile with clickable panels. Brands may pay for a static logo or banner that links to their site, similar to Twitch panel deals. You can also use this to feature your own affiliate links or merch store.

Sponsored panels work passively, even when you’re offline. Just make sure you’re tracking performance so you can sell the value of the space to future sponsors.

Quick Tip: Use bold and underline: best marketing tools for monetizing on Kick to track panel clicks and engagement.

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16. Stream to Multiple Platforms Simultaneously

Thanks to Kick’s non-exclusive policy, you can stream to multiple platforms at once using tools like Restream or Streamlabs Multistream. This lets you build followings on Twitch, YouTube, and Kick simultaneously—maximizing monetization reach.

While Kick might be your primary home, having content on other platforms boosts your discoverability, revenue options, and cross-promotion power.

Quick Tip: Mention “live on multiple platforms” in your stream title to catch extra clicks.

Step by Step Guide to Make Money on Kick

This roadmap walks you from zero to income on Kick—even if you’ve never streamed before. Follow each step in order to build a solid foundation, grow your audience, and start earning consistently.

Step 1: Create a Kick Account and Set Up Your Channel

Go to kick.com and sign up using your email. Once verified, customize your profile with a profile image, banner, description, and social links. This is your storefront—make it appealing, professional, and aligned with your niche. Enable 2FA and connect Stripe for future payouts.

Step 2: Choose a Niche That Attracts Loyal Viewers

Pick a content category you can consistently stream—popular ones include gaming, IRL chats, sports commentary, and reactions. Focus on a specific game, topic, or personality type. Niche audiences are more likely to support you through subscriptions, tips, or donations.

Step 3: Set Up Streaming Software and Alerts

Use OBS Studio or Streamlabs to broadcast to Kick. Add alerts for new followers, tips, and subs to encourage more engagement. Streamlabs is especially useful for overlays and tipping links, which you’ll need later. Start testing your layout and stream quality early.

Step 4: Stream for 5 Hours and Gain 75 Followers

Kick’s Partner Program requires a minimum of 5 total hours streamed and 75 followers. Stream 3–5 times per week, interact with your chat, and promote your Kick URL on TikTok, YouTube, or Discord to accelerate growth. Once eligible, apply for monetization.

Step 5: Enable Monetization Features

Once approved, you can start earning from subscriptions, tips, and affiliate links. Set up your tipping page (via Streamlabs or Ko-fi), turn on subs, and add affiliate links to your panels. This is when you officially start earning from your content.

Step 6: Promote Affiliate Products You Actually Use

Join programs like Amazon Associates or Streamlabs Ultra to promote gear, software, or tools you already use. Add your referral links to commands, bios, or shoutouts. For broader options, explore the best affiliate platforms for Kick to diversify.

Step 7: Repurpose Content for Growth and Passive Income

Record your Kick streams and edit them into YouTube videos or TikToks. Use highlight reels, fails, or tutorials to drive new traffic. This builds cross-platform visibility and increases affiliate clicks and sponsor appeal. Save time with best AI tools for making money on Kick for video editing.

Step 8: Reach Out to Brands for Sponsorships

Once you average 30–50 viewers per stream, pitch yourself to niche brands or join sponsor networks like HelloGamers. Include Kick performance stats, audience demographics, and your affiliate reach in a short media kit. Sponsored segments can significantly boost your monthly income.

Step 9: Scale with Community Engagement and Consistency

The most successful Kick streamers grow through consistency, engagement, and audience trust. Run subscriber-only giveaways, polls, or Discord communities. As your audience grows, so does your ability to monetize—via more subs, tips, collabs, and passive income channels.

Tips to Increase Revenue on Kick

Making money on Kick doesn’t just come down to how many people watch—it’s about how you engage and convert those people. Here’s how to get more out of every stream.

First, build loyalty with your audience. Stream consistently at the same time and interact with your chat. People subscribe and donate to creators they feel connected to. Use tools like polls, shoutouts, and giveaways to reward participation.

Second, always stack your monetization methods. Don’t rely on subscriptions alone. Use affiliate links, donation pages, and brand integrations together to multiply revenue per viewer.

Third, use pinned chat messages and overlays to promote links during your stream. A well-placed tip jar or product plug can 2–3x your earnings without disrupting your content.

Finally, review your stream analytics. Find your most profitable times, most engaged segments, and replicate those for better ROI.

Best Affiliate Platforms for Kick Creators

Affiliate marketing is a low-effort, high-return way to make money on Kick—especially if you’re recommending tools or products that relate to your content. The best programs give you reliable payouts, generous commissions, and easy-to-share links.

For physical products like streaming gear, Amazon Associates remains one of the most popular and accessible platforms. Just note that commissions are relatively small (3–5%)—so volume matters.

For software, Streamlabs Ultra offers a standout affiliate option tailored to streamers. You’re already using their tools (alerts, overlays, tipping), so it’s easy to promote authentically. Commissions can be up to 40% recurring.

Other top choices include Impact, ShareASale, and CJ Affiliate—these offer access to hundreds of brand programs in gaming, tech, and lifestyle. Explore the best affiliate platforms for Kick to build a portfolio of high-converting links.

Start with 1–2 focused products that match your audience, test your CTAs, and use command shortcuts like !gear or !desksetup to promote naturally during streams.

Best AI Tools for Making Money on Kick

AI tools can dramatically reduce the time it takes to grow and monetize your Kick channel. Whether you’re editing videos, writing chat scripts, or optimizing graphics—there’s a smart solution out there.

For editing highlights or TikTok-style clips, Opus Clip, Descript, and Captions.ai are top performers. They auto-caption, cut filler, and turn long streams into bite-sized viral videos. This makes repurposing content for YouTube and TikTok easy—and revenue-friendly.

For branding and automation, Canva Pro now offers AI-driven templates for overlays and thumbnails. Combine this with Streamlabs’ dynamic alerts and you’re ready to create a branded channel with minimal manual effort.

Looking to write CTAs or stream titles? Tools like Jasper and ChatGPT help speed up that process while keeping your tone consistent.

By using the best AI tools for making money on Kick, you’ll be able to scale output, automate routine tasks, and stay focused on what matters: streaming.

Best Marketing Tools for Monetizing Your Kick Channel

Marketing is what separates hobby streamers from paid content creators. To build and monetize an audience, you need visibility—and the right tools can help get you there faster.

First, use Link-in-bio tools like Beacons or Linktree to organize all your monetization channels (tips, affiliate links, sponsor forms). These also make it easier for brands to contact you.

Second, tools like Streamlabs and OBS allow you to create branded overlays, alerts, and donation popups that drive action in real-time. Don’t overlook the impact of design on conversions.

Third, use Bitly to track clicks on your affiliate links. See what products get attention so you can refine your strategy.

Finally, scheduling tools like Buffer or Metricool help promote your streams across Twitter, TikTok, Instagram, and YouTube. This multiplies your exposure without requiring more time.

Pro tip: Embed a short trailer or best-of clip into your link-in-bio page to convert new clicks into long-term fans.

Conclusion

Making money on Kick in 2025 is easier than ever—with fewer barriers and better payouts than most platforms. From subs and tips to brand deals and affiliate links, there’s no single path—just multiple layers of income you can stack.

With Kick’s 95/5 revenue model, even small creators can earn hundreds or thousands per month. Start streaming, stay consistent, and apply what you’ve learned to grow smarter—not just louder.

Frequently Asked Questions (FAQs)