How to Make Money on Facebook Gaming (2025): Complete Guide

Ever wondered how to make money on Facebook Gaming while streaming the games you love? With over 3 billion monthly users on Facebook, the platform offers creators the potential to earn anywhere from $2,750 to $5,500 per month.

In this complete guide, you’ll discover exactly how Facebook Gaming monetization works, what you need to get started, and realistic ways to boost your earnings.

By the end, you’ll know every essential step to turn your streaming passion into a profitable venture in 2025 — whether you’re aiming for side income or a full-time career.

Key Takeaways

• Multiple Monetization Streams – Earn from Stars, subscriptions, ads, donations, merchandise, and sponsorships for diversified income.
• Level Up Program Access – Your first milestone to unlock core earning tools like Stars and higher stream quality.
• Realistic Earnings Potential – Part-time streamers may earn $100–$500/month; top creators can reach $5,500+ monthly.
• Low Entry Requirements – With just 100 followers and consistent streaming, you can start earning on Facebook Gaming.
• Massive Audience Potential – Leverage Facebook’s billions of users for rapid visibility and organic follower growth.

How to Make Money on Facebook Gaming?

Making money on Facebook Gaming is possible for beginners, but it’s not instant. The platform rewards consistent, quality streaming paired with strong audience interaction. New streamers typically begin earning through Stars and small supporter subscriptions before scaling to brand deals.

Because Facebook Gaming integrates directly into the Facebook ecosystem, it’s easier to be discovered compared to other platforms. However, competition among creators means you’ll need engaging content and regular streaming schedules to stand out.

The Level Up Program acts as the entry point, unlocking key monetization tools once you meet eligibility requirements. From there, your growth depends on how well you retain and monetize your audience.

For a deep dive into Facebook’s video monetization, check out How to Make Money on Facebook Live.

What do you need to get started?

To start making money on Facebook Gaming, you’ll first need a Gaming Video Creator page that’s at least 30 days old. You must have streamed at least 4 hours across two different days in the past 14 days, and have at least 100 page followers.

A stable internet connection, a decent microphone, and streaming software like OBS are essential. Finally, you should save at least 4 hours of VODs to meet the Level Up Program requirements.

How much money you can make on Facebook Gaming?

Your earnings on Facebook Gaming vary by audience size, engagement, and monetization mix. Beginners may make around $100–$500/month from Stars and supporter subscriptions. Mid-tier creators can earn $1,000–$2,500/month, while top streamers regularly reach $5,500 or more.

For example, one creator featured on StreamScheme reportedly earned over $3,200 in a single month from Stars, ads, and brand sponsorships combined. The platform’s $0.01 per Star and $4.99/month supporter model mean that scaling your community directly scales your income.

Also see Can You Make Money on Facebook Gaming for deeper earnings breakdowns.

13 Best Ways to Make Money on Facebook Gaming

Whether you’re a new streamer or scaling a gaming brand, these 13 proven strategies—from Stars and Supporters to affiliate deals and sponsorships—show exactly how to monetize Facebook Gaming and grow reliable, diversified income in 2025.

1. Earn Money with Facebook Stars

Facebook Stars are a virtual currency viewers purchase and send to streamers during live broadcasts. Every Star is worth $0.01 USD, and once you collect 10,000 Stars (equal to $100), you can cash out. For beginners, this is often the first revenue stream unlocked through the Level Up Program.

Viewers often send Stars as a way to support and interact with their favorite creators, especially during exciting or funny moments in your stream. You can also use on-screen alerts to thank them in real time, encouraging more donations.

Stars are particularly powerful because they scale directly with engagement — the more fun and interactive your stream, the higher the chance of Star gifts.

Requirements: Must be in the Level Up or Partner Program to receive Stars.

How to Earn with Star on Facebook Gaming?

• Enable Stars in your Facebook Creator Dashboard.
• Inform your audience about Stars and how they can send them.
• Use overlays or alerts to celebrate Star donations live.
• Host themed streams or Star goals to gamify donations.
• Stream at high-engagement times when your audience is most active.
• Thank each sender by name to build loyalty.
• Share Star milestones on your page to encourage others.
• Offer small incentives like shout-outs or Q&A sessions for senders.

Quick tip: Display a fun “Star Goal” progress bar to visually motivate more contributions.

2. Supporter Subscriptions

Supporter Subscriptions allow fans to pay $4.99/month for exclusive perks like badges, emotes, private groups, and bonus content. This is a recurring revenue stream, meaning your income is more predictable compared to one-off donations.

Many successful streamers use subscriptions to build a tight-knit “VIP” community. Subscribers often get early access to content or behind-the-scenes updates, making them feel valued. Over time, this can lead to higher retention and increased monthly earnings.

Because Facebook processes the subscription payment, you don’t need to worry about invoicing — you just focus on creating content.

Requirements: Must meet Level Up eligibility and apply for Subscriptions through the Creator Dashboard.

How to Grow Supporter Subscriptions on Facebook Gaming?

• Announce your subscription option during live streams.
• Create exclusive digital perks, such as custom badges or stickers.
• Offer subscriber-only streams or game nights.
• Run limited-time promos for new subscribers.
• Highlight subscribers’ names or comments on-screen.
• Post exclusive content in private supporter groups.
• Share success stories from your community.
• Celebrate subscriber milestones live.

Quick tip: Give new supporters a personalized shout-out during the stream to boost sign-ups.

3. In-Stream Ads

In-Stream Ads are video ads that run before, during, or after your streams or VODs. They’re a core part of Facebook’s monetization system and can generate $20–$50 per 10,000 views. The more views your videos get, the higher your ad revenue.

Streamers with large followings often combine ad revenue with Stars and Subscriptions for maximum earnings. Even for smaller creators, ad income can provide a nice boost, especially for popular game titles or viral clips.

Requirements: Must meet Facebook’s Partner Monetization Policies and have sufficient viewership metrics.

How to Maximize In-Stream Ads on Facebook Gaming?

• Enable In-Stream Ads via Creator Studio settings.
• Plan natural breaks for mid-roll ads.
• Increase watch time by making streams engaging from start to finish.
• Upload VOD highlights for passive ad income.
• Choose trending games for higher search visibility.
• Share your streams in gaming groups to boost views.
• Post teasers to social media to drive traffic.
• Monitor analytics to adjust ad placement.

Quick tip: Keep viewers engaged before ad breaks to reduce drop-off rates.

4. Direct Donations via Streamlabs or PayPal

Some viewers prefer donating directly rather than using Stars. By connecting Streamlabs, PayPal, or other third-party tools, you can receive these payments instantly. Unlike Stars, there’s no platform cut — you keep nearly all of the donation.

Direct donations also allow fans to give larger amounts at once, which can be especially helpful during fundraising events or long streams. You can add donation alerts on your overlay to publicly thank contributors.

Requirements: Set up a verified PayPal or Streamlabs account linked to your stream.

How to Set Up Direct Donations on Facebook Gaming?

• Sign up for PayPal and Streamlabs.
• Connect your donation link in your Facebook stream description.
• Add on-screen alerts for donations.
• Promote your donation link during streams.
• Offer personalized thank-you messages.
• Run themed events to encourage donations.
• Share donation goals with your community.
• Include donation info in your “About” section.

Quick tip: Pair donation drives with in-stream challenges for extra engagement.

5. Affiliate Marketing

Affiliate marketing lets you earn a commission whenever your viewers buy products using your referral links. Popular examples include gaming gear, software, or even digital game keys.

This method works well if your audience trusts your recommendations. For instance, if you’re streaming with a high-quality microphone, you can link to it with an affiliate code. Every sale earns you a percentage without extra cost to the buyer.

Requirements: Join affiliate programs such as Amazon Associates or gaming-specific affiliate networks.

How to Succeed with Affiliate Marketing on Facebook Gaming?

• Pick products relevant to your audience’s interests.
• Share affiliate links in your video description.
• Demonstrate the products live on stream.
• Create short review videos for your gear.
• Use tracking to see which links perform best.
• Disclose affiliate relationships to maintain trust.
• Offer comparisons between products.
• Promote affiliate products during giveaways.

Quick tip: Highlight affiliate gear you actually use for authenticity.

6. Sponsorship Deals

Sponsorships occur when a brand pays you to promote their product or service during your streams. This could be as simple as wearing branded merch, displaying a logo, or integrating a product into gameplay.

Brands often seek streamers with highly engaged communities, even if follower counts aren’t massive. Sponsorship deals can be flat-rate payments, free products, or ongoing collaborations.

Requirements: Build a professional media kit showcasing your audience demographics and engagement stats.

How to Land Sponsorship on Facebook Gaming?

• Grow your audience and engagement first.
• Research brands aligned with your content style.
• Create a professional sponsorship pitch.
• Showcase your past brand collaborations.
• Include clear deliverables and rates.
• Negotiate fair terms for both sides.
• Promote the sponsor naturally in-stream.
• Deliver analytics after campaigns to retain sponsors.

Quick tip: Start with small, local brands before pitching to big companies.

7. Merchandise Sales

Selling branded merchandise — such as T-shirts, hoodies, or mugs — allows your fans to support you while getting something tangible. Platforms like Teespring or SE Merch integrate easily with your Facebook page.

Merch not only generates income but also acts as free advertising when fans wear or display your products. It’s an excellent way to strengthen your community’s identity.

Requirements: Create designs or hire a designer; set up through a print-on-demand service.

How to Sell Merchandise on Facebook Gaming?

• Choose a print-on-demand provider.
• Create unique designs that reflect your brand.
• Promote merch during streams and on your page.
• Offer limited-edition drops for urgency.
• Showcase customer photos wearing your merch.
• Bundle merch giveaways with stream milestones.
• Track sales to see which designs perform best.
• Keep pricing reasonable for your audience.

Quick tip: Launch merch tied to memorable in-stream moments or quotes.

8. Paid Game Testing or Early Access Streams

Some game developers pay streamers to test games before public release. These streams help promote their titles and give viewers exclusive first looks.

If you’re skilled at reviewing games and providing constructive feedback, this can be a lucrative side income. It also positions you as a trusted gaming voice in your community.

Requirements: Network with developers or join influencer outreach programs.

How to Get Paid Testing Opportunities on Facebook Gaming?

• Build a reputation for quality, honest reviews.
• Stream games from indie developers to gain notice.
• Join platforms like Keymailer or Woovit.
• Respond promptly to outreach from developers.
• Promote upcoming streams featuring the game.
• Provide feedback to developers after playing.
• Share review clips on social media.
• Keep sponsored content transparent for trust.

Quick tip: Specialize in a niche genre to attract targeted offers.

9. Host Virtual Gaming Workshops

You can host paid virtual workshops teaching viewers how to improve at specific games. This works well if you have expertise in a popular title and can break down strategies, tips, and tricks.

Workshops can be conducted via private live streams, Zoom sessions, or Facebook Rooms. Charging a flat fee per attendee or offering monthly training memberships provides consistent income. Gamers seeking skill improvement often value real-time coaching over pre-recorded content.

Quick tip: Promote workshops during high-engagement streams when your audience is most attentive.

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10. Create and Sell Digital Game Guides

If you excel at explaining strategies, you can compile your knowledge into downloadable game guides or eBooks. These can be sold directly to your Facebook followers via platforms like Gumroad or Payhip.

Focus on popular or competitive games where players are actively seeking tutorials. Adding screenshots, diagrams, and step-by-step instructions will make your guide more appealing and useful. This approach generates passive income after the guide is created.

Quick tip: Bundle guides with exclusive supporter perks to increase sales value.

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11. Paid Community Management

Some brands and gaming pages hire experienced streamers to moderate chats, manage groups, or foster community engagement.

If you’ve built a thriving Facebook Gaming audience, your skills are valuable to others. You can offer this as a freelance service, charging hourly or on a retainer basis. This work can also expand your network and lead to sponsorships or collaborative opportunities in the gaming industry.

Quick tip: Showcase your moderation skills and community growth metrics in a portfolio.

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12. Collaborations with Other Streamers

Collaborating with other streamers introduces you to new audiences, potentially increasing followers and monetization opportunities. You can co-host events, tournaments, or themed streams, then share revenue from Stars, donations, or merchandise sales.

Collaboration also boosts viewer engagement as they enjoy seeing different personalities interact. Partnering with creators in your niche helps ensure mutual audience interest and better conversion rates.

Quick tip: Plan collaboration streams well in advance to promote across both audiences.

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13. Offer Paid Shoutouts

Paid shoutouts involve charging viewers or small businesses a fee for on-stream mentions. This is especially effective if you have a highly engaged community that trusts your recommendations.

You can set clear packages, such as a 15-second mention or a logo display during gameplay. Always ensure any shoutouts fit your brand to avoid alienating your audience.

Quick tip: Limit shoutouts per stream to maintain exclusivity and viewer interest.

Step-by-Step Guide to Make Money on Facebook Gaming

Step 1: Create Your Gaming Video Creator Page

Start by setting up a Gaming Video Creator page on Facebook. This is your streaming hub and is required for monetization. Use a catchy name, add a profile picture, and write a bio that tells viewers what games you stream and when.

Step 2: Meet Level Up Program Requirements

To unlock Stars and other core monetization tools, join the Level Up Program. You’ll need a page that’s at least 30 days old, at least 100 followers, and 4 hours of streaming over two different days in the past 14 days.

Step 3: Set Up Streaming Equipment

Invest in a good microphone, a webcam, and stable internet. Use free software like OBS Studio to manage your stream visuals and overlays. Quality audio and video make viewers stay longer, which directly increases potential earnings.

Step 4: Plan and Schedule Streams

Consistency is key. Create a schedule so followers know when you’re live. Streaming at peak audience times helps you appear in more feeds and boosts engagement.

Step 5: Engage with Your Audience

Talk to viewers during your streams, respond to comments, and acknowledge new followers. This builds loyalty and increases the likelihood of Stars, subscriptions, and donations.

Step 6: Enable Monetization Tools

Once eligible, activate Stars, Supporter Subscriptions, and In-Stream Ads in Creator Studio. Set donation links through PayPal or Streamlabs for direct contributions.

Step 7: Promote Your Streams

Share your stream links in relevant Facebook gaming groups, on other social platforms, and via Stories. Cross-promoting is vital for reaching new viewers who can become paying supporters. For broader platform monetization tips, check out Best Marketing Tools for Monetizing on Facebook.

Step 8: Introduce Subscriber Perks

Offer exclusive content, custom badges, or private chats to encourage subscriptions. The more value you add for paying supporters, the longer they’ll stay subscribed.

Step 9: Experiment with Extra Income Streams

Add affiliate links for gear you use, sell merch, or seek sponsorships. Diversifying income sources makes your revenue more stable over time.

Step 10: Analyze and Improve

Review analytics in Creator Studio to see what works. Test different stream times, games, and engagement tactics to continually grow both audience size and earnings.

Tips to Increase Revenue on Facebook Gaming

Growing your income on Facebook Gaming takes a mix of strategy and community building. First, stream consistently to train your audience to show up. Many successful creators stick to 3–5 fixed streaming days per week. Second, make your streams interactive — respond to chat messages, run polls, and thank viewers who send Stars or subscribe.

Third, track your analytics in Creator Studio. If certain games or times generate higher viewer counts, lean into them. Also, promote your streams beyond Facebook to capture audiences from platforms like Instagram, YouTube, or TikTok.

Finally, diversify your monetization. Relying on just Stars or ads can be risky; adding subscriptions, donations, and affiliate links makes your income steadier. For a deep dive on expanding streaming income, see How to Make Money on Facebook Live.

Best AI Tools for Making Money on Facebook Gaming

AI tools can help you streamline your workflow and improve content quality. For example, Descript lets you quickly edit videos and create captions, making your highlights more shareable. Canva offers AI-assisted design features for stream overlays, banners, and merch designs.

You can also use AI-powered scheduling tools like Buffer or Later to promote your streams across multiple platforms automatically. AI transcription and translation tools can help make your content more accessible, potentially attracting international viewers.

Some AI chat moderation tools can filter spam and maintain a positive environment in your live chat. This lets you focus on streaming instead of managing trolls. For related platform tools, check out Best AI Tools for Monetizing on Facebook.

Best Affiliate Platforms for Facebook Gaming

Affiliate marketing is a great way to earn extra income alongside Stars and subscriptions. Amazon Associates remains the most versatile choice, especially for linking gaming gear, consoles, or accessories. CJ Affiliate offers connections to brands in tech, gaming, and entertainment.

For game-specific promotions, Humble Bundle and Green Man Gaming let you sell digital game keys with a commission. Affiliate platforms track clicks and purchases so you can see what converts best.

When using affiliate links on Facebook Gaming, always disclose them to maintain viewer trust. Position your recommendations naturally, like linking to your headset during a gear Q&A. For more insight into combining affiliate sales with streaming, see Best Affiliate Platforms for Facebook.

Best Marketing Tools for Monetizing on Facebook Gaming

The right marketing tools can help you grow your audience and income faster. Streamlabs not only supports donations but also offers alert customization to make your streams more engaging. OBS Studio remains the go-to for professional-quality broadcasts.

TubeBuddy and VidIQ can optimize your video titles and descriptions for better search visibility on Facebook and cross-posted content. Email marketing tools like Mailchimp help keep your audience updated with stream schedules and special events.

Pair these tools with consistent promotion in Facebook groups and gaming forums. Over time, your reach expands, attracting new potential subscribers and Star senders. For a full platform-wide strategy, check out Best Marketing Tools for Monetizing on Facebook.

Conclusion

Facebook Gaming in 2025 offers streamers multiple ways to earn — from Stars and subscriptions to sponsorships and merch sales. By meeting the Level Up Program requirements and steadily building your audience, you can realistically reach $2,750–$5,500/month.

The key is consistency, community engagement, and diversified monetization. Start small, keep improving your streams, and your earnings will grow over time.

Frequently Asked Questions (FAQs)