How to Make Money on Facebook (12 Real Ways) 2023

In this guide, I’m gonna teach you, how to make money on Facebook with 12 real methods, along with detailed explanation of each method.

Facebook might not seem super new or trendy, but it’s really popular. More than 2 billion people use Facebook each month, and 1.37 billion use it every day.

Because of this huge user base, many people and businesses want to make money from Facebook. It makes sense with so many potential viewers.

But it can be tough to actually make money on Facebook. With so many people using it, it’s hard to get noticed. This is especially true because Facebook only shows some posts in a person’s feed. Actually, it’s likely that only about 2% of your followers will see the posts you carefully create and put on your business page.

When someone opens their Facebook feed, the Facebook algorithm goes through these steps to pick which posts to show them:

Facebook Monetization Eligibility Requirements

Before you begin, make sure you meet Facebook’s criteria for monetization. There are a few ways to make money from your Facebook reels, but you need to be eligible first. This involves following the platform’s rules, which fall into three categories:

1. Facebook Community Standards: These are the core rules, like avoiding graphic or unsafe content.
2. Partner Monetization Policies: These apply to your entire Facebook page, the content you create, how you share it, and your online payment methods.
3. Content Monetization Policies: These are rules for every single piece of content you post, such as avoiding violent or inappropriate content.

To check if you’re eligible, go to the Facebook section of your Creator Studio and click on the Monetization tab. You can choose which pages’ eligibility you want to see and you’ll also receive other monetization info for that page.

Once you’re eligible to monetize, it’s crucial to stay that way if you want to sell on Facebook. Regularly review Community Standards, keep your content high-quality, and make sure you have the right to post what you share. If your page becomes ineligible, Facebook will let you know through the Monetization tab in your Creator Studio, along with the reason.

How to Make Money on Facebook

1. Create videos with in-stream ads

In-stream ads grab the attention of a captured audience and are great for creators and brands with a large audience. When someone is watching a Facebook video and stops in the middle, they’re more likely to watch a whole ad if it lets them continue with the main video. This is different from a regular ad in their feed, which they might skip.

Example of in-stream ads:

A brand of bottled water called LIFEWTR wanted more people to know about its product and feel good about it. So, it used short in-stream ads that played during the middle of videos on Facebook, including Facebook Watch. These ads showed cool art projects the brand supports. The ads helped more people recognize the brand, and more people remembered the ads.

Why it worked: LIFEWTR used in-stream ads to tell a story and keep the attention of people who were already watching something.

How to start: Think about what you want your videos to do and what stories you can tell about your brand. If you want to show an ad in the middle of a video, try adding short breaks when you make your videos. This is where the in-stream ad could go.

To use in-stream ads on Facebook, your videos need to follow some rules. They should be at least one minute long, and if you’re an influencer, you need at least 10,000 followers to use in-stream ads. These tips are for brands that want to pay for in-stream ads.

2. Selling Items in the Facebook Marketplace

Depending on where you are, Facebook Marketplace shows lots of different things people are selling. They’re split into categories like Home and Garden or Vehicles and Bikes.

You can pick where you want to see stuff for sale. Like, you can choose to see things for sale near your home. You can also pick how much you want to pay.

You might make some money by putting things you don’t need on Facebook Marketplace. People might want to talk about the price, so decide the lowest price you’ll take.

Also, there are Buy and Sell groups on Facebook in many places. You can put up posts selling your stuff in these groups. These groups have a bunch of members, so there’s less arguing about the price.

3. Add a paid subscription to your page

Make a steady income every month by getting your biggest fans to subscribe and pay a regular amount to support your page. This is a good way for popular brands and creators with lots of active followers to make money from their page and give fans special stuff and discounts. With the “stars” feature, people can buy stars to send tips to creators they like and make more money.

Example of fan subscriptions:

The Vegan Baker made a special Facebook Group for their supporters. Fans pay $4.99 each month to get special stuff and discounts. They can also send extra tips using Facebook’s stars if they really like something.

Why it worked: The Vegan Baker can make money from its active fans and give them special things. The stars feature helps the brand see what kind of stuff is popular and get more people involved with its close-knit group of fans.

How to start: Fan subscriptions are by invitation only for now. You can start when you have at least 10,000 followers or over 250 people who come back to see your stuff, and either 50,000 times people engage with your posts or 180,000 minutes people spend watching your videos.

Once you get an invitation, you can decide what perks your subscribers will get, make a video to tell people about your subscription, and make a thank you video for new subscribers.

4. Sell From Your Facebook Fanpage

Lots of businesses find this challenging. It’s not easy to get your page’s posts to show up in your followers’ news feeds with a high Relevance Score.

To make money on Facebook using your fan page, you have to share content that people like regularly. Kim Garst’s advice is to “Be Useful + Be Authentic + Sell Occasionally = Big Facebook Sales.”

If you work with influencers, they can help. They can make useful and real content and send their fans to your page.

You might also use some Facebook ads to show your sales posts to more people. But remember, most of your posts should be interesting or entertaining, not just about sales, to build a real audience.

Remember, people on Facebook aren’t looking to buy things. They come to chat and watch videos. So you need to guide them towards buying. Share a mix of things like good blog posts, videos, funny stories, and pictures. These should somehow relate to what you’re selling or the kind of people who’d like it.

Once you have a group of fans (by yourself or with influencers), start sharing more with them. Pay attention to what gets the most likes and comments, and share more like that.

You can also promote content to Lookalike Audiences with ads. These people might not know you, but they’re interested in similar stuff to your fans. So, it’s not hard to get their attention with your content.

5. Collaborate with brands

Partner up with a related brand to make more content and reach more people. Lots of brands want to work with influencers and creators to show their stuff to new people and get noticed. This can help you get more followers and likes.

Example of brand collaboration:

StyleNow Feed and Jasper’s Boutique joined up to make cool content. They worked together on posts that fit both their audiences. People could click to learn about each brand.

Why it worked: The two brands are alike and have similar fans, so they got new followers who liked the other brand.

How to start: First, ask for permission to tag business partners in posts. Once you can, you’ll find chances to team up and see stats in the Brand Collabs Manager.

This way to make money works best for pages with lots of active followers who share stuff that isn’t too risky for brands.

6. Operate a Facebook Group in Your Niche

While running a Facebook group solely for sales isn’t very helpful, it can be a good way to let people know about what you offer.

Facebook Groups are especially handy if you sell information stuff. You can create a group where members share ideas and help each other. Just make sure you share useful stuff, and now and then, suggest your product as a solution.

Groups can also be a side thing to your main activities. For example, if you sell a course or eBook, you could have a Facebook Group for your students or eBook buyers.

If you do paid coaching, a Facebook Group can be where your clients connect. You might even make it a Mastermind group.

7. Run paid events online

Connect with your followers by hosting a live event they can enjoy at home. You can use Facebook’s paid events feature to plan, set up, and run events through your page. This is perfect if you’re a creator or business moving your in-person events to the online world.

Example of paid events:

Jasper’s Market organizes and promotes various events on its Facebook Business page. Fans can see a list of events and buy access right from the brand’s page. Showing how many people are interested or coming creates excitement, and regular reminders make sure attendees don’t miss anything.

Why it worked: Having online events lets Jasper’s Market reach new people who like different types of events. It also gets followers engaged, even if they’re not all in the same place.

How to start: Turn on paid online events on your page, then go to the Events tab to create a new event. Choose the “paid” option and add details about your event, the price, and a co-host if needed.

Before you can start making paid events, your Facebook account and page must meet Facebook’s rules for making money.

8. Influencer Marketing on Facebook

Many brands find it tough to get enough followers on Facebook to make money. That’s when they often team up with influencers.

Influencers have already put in the effort to gather followers. Every influencer once started as a regular person on Facebook. But they worked on a specific topic, built trust, and earned followers.

They know they can partner with brands to spread messages in ways brands couldn’t do alone. The main thing is that the brand fits well with the influencer’s followers.

Influencers can share content about brands they’re paid for. They might also use special links to earn money when fans buy stuff.

Sometimes, influencers can promote products in a more sneaky or funny way. For example, in the UK, The Meat Man, a meat seller, paid influencer Brad Holmes to make a funny video. Brad pranked his fiancé into thinking she ordered way too much chicken. The Meat Man’s products were in the video, and it got 7 million views in 2 days and even made the news. The Meat Man’s own page only has about 10,000 likes, so it wouldn’t have gotten that much attention alone.

For businesses, a good idea is to build their own Facebook page and work with influencers too. This can start things off and get a reach that most brands can’t get by themselves.

9. Drive visitors to your online store

Lead shoppers from your Facebook page to your Shopify store using social commerce features. This works well for brands that have a small business on Facebook. You can catch people’s attention while they’re scrolling with ads that let them shop and have strong prompts to take action.

If your shoppable posts do well, you can turn them into ads you pay for to bring in more visitors. You can also choose a new group of people you want to show your ads to.

Start selling your stuff on Facebook

Shopify has tools that help you put products on Facebook and Instagram. You can make collections of products, show off your brand and items, and sell on both Facebook and Instagram from one place.

10. Become a Social Media Manager for a Brand

If you’re skilled at social media marketing, online businesses could hire you as a freelancer or employee. Even if a company is already online, there’s usually room for improvement. With your expertise, you could use Facebook to discover these brands and enhance their social media presence.

11. Work for Facebook

Facebook, or Meta, frequently advertises job openings online. These positions have different criteria. For instance, some can be done remotely, while others need you to live in a particular location. Some might ask for specific education or experience.

People working at Facebook earn yearly salaries ranging from $45,783 to $684,863. If you’re searching for a full-time job, watch out for listings that match your skills, education, and interests.

12. Participate in Facebook’s Bug Bounty Program.

This program encourages individuals to report bugs, glitches, or suspicious actions they discover on the platform. Facebook will review the report, and if the issue is significant or risky, they might reward you for finding it. If they do, you could earn a reward of $500 or more.

Best Tips To Earn Money From Facebook

Join Facebook Groups: Find and join groups related to your niche, post valuable content daily, and work consistently to succeed.

Follow Your Passion: Your passion is key to easy money-making. Find what you love, research, and turn it into a business.

Money-Making Niche Pages: Choose a niche where people want to earn money. Create a Facebook page, post helpful content, and share it in related groups. Earn through products and affiliate commissions.

Create a Facebook Group: Make a unique Facebook page, post engaging content, and attract traffic. Get sponsorships when your page grows.

Promote Affiliate Products: Promote products and services through affiliate marketing on your Facebook page. Use a simple website or landing page to protect your links.

Post Videos on Facebook: Upload videos on Facebook, promote them through ads, and earn from views and clicks. You can also create videos for companies.

Publish Articles and News: Make money by posting news articles and content on your Facebook account. Companies might pay for your posts.

Facebook Likes and Shares: Likes and shares not only engage users but also earn you money. Get paid for sharing and commenting positively on posts.

Product Reviews: Write product reviews on Facebook to make money. Share your thoughts and experiences about products and earn as an independent contractor.