21 Proven Ways to Make Money as a Blogger : 2026 (With Examples)

If you’ve been posting for months with little to show for it, you’re not alone. Most blogs fail to earn because the monetization plan is vague, or it depends on one income stream. Here you’ll learn how to match each money method to your traffic level, niche, and time.

You’ll also get a risk-aware view of what’s stable, what’s seasonal, and what can get shut down by policy changes. Expect clear steps, realistic expectations, and ideas you can stack together for steadier income.

How Bloggers Make Money in 2026

make money as a blogger

The 3 income models

Most blog income fits into three buckets:

  • Ads: You earn when readers view or interact with ads placed on your site. This is traffic-driven, so it rewards content that attracts steady pageviews (often via search).
  • Partnerships: This includes affiliate commissions and sponsorships. You earn when your content influences a purchase or when a brand pays for exposure.
  • Your own offers: You sell something you control, such as templates, courses, coaching, memberships, or even a lightweight software tool. This tends to produce the highest revenue per visitor when it’s aligned with reader intent.

A lot of bloggers start with partnerships (because you can earn with low traffic), add ads once traffic is stable, then build their own offers for bigger margins.

What “real” income looks like

“Real” income usually arrives in layers. Early earnings often look like a few affiliate commissions or a small sponsored deal, then you see more predictable numbers once you have a library of posts and repeatable traffic.

Recent survey-style reporting shows that revenue per 1,000 views varies a lot by method, with digital products often producing far more revenue per visitor than ads, even when traffic is modest. For a snapshot of current stats and trends, see 2026 blogging statistics and the broader blogger income survey breakdown.

The trust + traffic + offer formula

Most blog monetization reduces to a simple equation:

  • Trust gets readers to click, subscribe, and buy.
  • Traffic creates volume, so your best posts keep earning.
  • Offer is what turns attention into cash, whether it’s an affiliate tool, a service, or your own product.

When one of these is weak, income stays “random.” When all three align, income starts to look repeatable.

Pick a Niche That Can Actually Pay

Niche scorecard in 5 checks

A niche tends to monetize better when it passes five practical checks:

  1. Clear problems: readers want a specific outcome (save money, lose weight, learn a skill).
  2. Paying audience: readers already spend money in the category (tools, services, memberships).
  3. Keyword depth: there are enough topics to publish 50–200 posts without repeating yourself.
  4. Affiliate fit: there are products you can recommend without forcing it.
  5. Competition reality: there’s room to win with quality and positioning, not just brute-force content.

A niche can be “fun” and still pay, but it usually pays because readers have an urgent problem or a strong hobby budget.

Find “money keywords” fast

Money keywords typically show buyer intent. They often include:

  • Comparisons: “X vs Y,” “best for,” “alternatives”
  • Problem-solvers: “how to fix,” “why it’s not working,” “checklist”
  • Purchase-ready terms: “pricing,” “discount,” “review,” “coupon”

These topics naturally support affiliate links, lead magnets, and product offers because the reader is already moving toward a decision.

Validate with 3 revenue paths

A niche usually monetizes more reliably when it has at least three clear paths:

  • Ads (broad traffic potential)
  • Affiliate (products and tools that match the content)
  • Products or services (something you can sell directly)

If the niche only supports one path, earnings often swing with algorithms, policies, or seasonality.

Build Your Blog Like a Business

make money as a blogger

Pages that make money

Certain pages don’t directly earn, but they raise conversion rates by building trust and reducing friction:

  • About page with a clear positioning statement
  • Contact page (brands use it)
  • Start Here page or “best of” hub
  • Resources or tools page (high affiliate potential)
  • Disclaimer, privacy policy, and affiliate disclosure pages

If you monetize with affiliates, a dedicated disclosure setup matters for both trust and compliance.

Your content types that convert

Your blog earns more predictably when content types map to income goals:

  • Reviews and comparisons: strongest for affiliate conversions
  • How-to guides: great for list-building and long-term search traffic
  • Tools and templates posts: natural bridge to your own digital products
  • Email newsletters: repeat touchpoints that support launches, sponsorships, and paid tiers

If you also publish video, embedding it inside your best posts can increase time on page and improve conversions.

Set up tracking from day one

Most monetized blogs track three categories:

  • Clicks (outbound affiliate clicks, CTA clicks)
  • Signups (email opt-ins, webinar registrations)
  • Sales (affiliate conversions, product purchases)
  • RPM (revenue per 1,000 sessions or pageviews)

You don’t need complex dashboards to start, but you do need consistent tracking so you can connect specific posts to income.

Traffic That Pays, Not Just Views

SEO basics for fast wins

Search traffic that pays usually comes from topic clusters and refreshes:

  • A “pillar” guide targets a broader topic.
  • Supporting posts target narrow intent (best tools, comparisons, troubleshooting).
  • Internal links push authority toward posts that convert.

Refreshing older posts matters because monetized posts often earn for years, but only if they stay current.

Add 1 extra traffic channel

A second channel protects you from a single traffic source dropping. Many bloggers pair search with one engine that fits their content style:

  • Pinterest for visual niches (food, home, lifestyle)
  • YouTube for demos and tutorials (then embed videos in posts)
  • Short-form social for reach, email for conversion

If video is part of your stack, this breakdown of YouTube monetization methods shows how creators combine ads, affiliates, and products.

Build an email list early

Email is often where income stabilizes because you can reach readers without relying on an algorithm. Common lead magnets include checklists, calculators, templates, and short “start here” sequences that match your niche. If you prefer a newsletter-first approach, a platform-specific option like Substack can also work, especially with paid tiers and sponsorships.

For a focused walkthrough, see Substack paid newsletter strategies.

21 Real Ways to Monetize a Blog

1. Display ads

Display ads pay based on impressions and, sometimes, clicks. Beginners often start with AdSense, while higher-traffic sites move to premium networks with better RPMs. Your results depend on niche, audience location, and ad density.

Example: A personal finance blog with 100,000 pageviews a month might see meaningful ad revenue, but the same traffic in a low-paying niche can earn far less. Ads reward breadth and consistency.

Visual element to add: a simple RPM table by niche and country.

2. Affiliate marketing

Affiliate marketing pays you a commission when a reader buys through your tracked link. It works well for “best tools,” “review,” and “X vs Y” content because the reader is already in decision mode.

Example: Tool reviews for email platforms, budgeting apps, or hosting can earn per sale, sometimes with recurring commissions depending on the program. If you want a common starting point, Amazon is often used for physical products, with strict rules around link placement and disclosures. A deeper primer is in Amazon Associates earnings basics.

Real-world anchor: Pat Flynn’s brand is widely associated with affiliate-driven content and diversified monetization on Smart Passive Income.

3. Sponsored posts

Sponsored posts are paid placements where you publish content for a brand, usually a review, feature, or tutorial. Pricing often reflects your traffic, niche, deliverables, and how much creative work is required.

Example: A niche blog with a tight audience (like specific software, parenting, or travel style) can earn more per sponsored post than a general-interest blog with the same traffic because the audience is easier for a brand to target.

4. Sponsored link inserts

A link insert is when a brand pays to place a link into an existing post. This can be risky if it encourages low-quality linking or conflicts with disclosure expectations, so the blogs that do it long-term tend to be selective and transparent.

Example: A “best project management tools” article might receive requests for a paid mention. The blogs that protect trust usually only add links that improve the list for readers.

5. Brand ambassadorships

Brand ambassadorships are longer-term deals, often monthly retainers, where you publish multiple touches for the same brand. This can include blog posts, newsletter placements, and social mentions.

Example: A home organization blog might partner with a storage brand for a 3-month series of guides, plus email placements and seasonal refresh content.

6. UGC for brands

UGC (user-generated content) is paid content you create for a brand to use on their channels, often short videos, photos, or testimonials. It can work even if your blog traffic isn’t huge, because the value is production quality and niche fit.

Example: A skincare blogger might produce three product demo clips a month for a brand, while the blog itself acts as the portfolio and credibility layer.

7. Freelance services

Your blog can function as proof of skill, which helps you sell services like writing, editing, SEO briefs, design, or analytics setups.

Example: A blogger who publishes strong tutorial content about automation can sell done-for-you workflows, audits, or implementation packages.

8. Consulting

Consulting is paid problem-solving, usually packaged as strategy calls, audits, or short engagements. It monetizes trust quickly because the buyer is paying for a specific outcome.

Example: A blogger in career or LinkedIn growth might sell profile audits and outreach systems, then publish case-study-style posts that attract similar buyers. Platform income paths can overlap, as covered in how to earn on LinkedIn.

9. Coaching

Coaching is closer to ongoing support than consulting. It often involves programs, weekly check-ins, and clear boundaries around deliverables.

Example: A budgeting blogger might coach couples through a 6-week spending reset, with worksheets and accountability, then turn the same framework into a digital product later.

10. Digital templates

Templates sell well because they save time and reduce uncertainty. They can be spreadsheets, Notion dashboards, checklists, swipe files, or plug-and-play email sequences.

Example: A job search blogger can sell resume templates plus a cover letter pack, then funnel readers from high-intent posts like “resume for career change” into the template offer.

11. Ebooks

Ebooks are compact, structured answers to a specific problem. They can be quicker to build than courses and can still support upsells into coaching or a premium community.

Example: A travel blogger might publish a “7-day Japan itinerary” ebook with printable maps, then offer a higher-priced itinerary review service.

12. Online courses

Courses work best when your blog already answers common questions and you can package the full method in order. Pricing often ranges from low-ticket mini-courses to premium programs with support.

Example: A food blogger can sell a meal prep system course, while the blog continues to drive traffic through recipes and equipment reviews.

For broader context on creator monetization stacks, digital content monetization in 2026 outlines how subscriptions, courses, and video bundles fit together.

13. Paid workshops

Workshops are live, time-boxed training sessions. They often convert well because they promise a clear transformation in a short window.

Example: A finance blogger might run a “2-hour credit cleanup workshop,” then offer a template pack and a follow-up coaching option.

14. Membership community

make money as a blogger

Memberships create recurring revenue, usually for exclusive content, office hours, community access, or resource libraries. Retention often depends on consistent value and a predictable cadence.

Example: A blogging tools site might run a paid community for monthly content audits, updated keyword opportunities, and group feedback.

15. Paid newsletter

A paid newsletter is a membership in email form. It’s often easier to maintain than a full community platform because the “product” is the email itself.

Example: A personal finance blogger can publish weekly deal breakdowns, portfolio notes, or curated job leads, then charge monthly. A platform-first approach is detailed in how to monetize a Substack newsletter.

16. Sell physical products

Physical products can be simple merch or niche items tied to your content. Unlike digital products, this includes inventory, fulfillment, and customer service considerations.

Example: A gardening blogger might sell starter kits or branded tools, then use evergreen “how to” posts to drive search traffic to product pages.

17. Print on demand

Print on demand is a lighter physical model because products are produced and shipped only after purchase. It works best when your niche supports identity, humor, or repeatable designs.

Example: A running blog can sell race-day checklists and matching motivational shirts, without stocking inventory.

18. Job board

A job board monetizes hiring demand in a niche. You charge for job postings, featured placements, or employer subscriptions.

Example: A niche tech blog might run a board for junior roles, freelance gigs, or remote contracts. If your niche overlaps with tech skills, this broader view of earning options can fit well: ways to make money with coding.

19. Directory listings

Directories monetize by listing tools, services, specialists, or local providers. Revenue can come from paid listings, featured spots, or lead-based pricing.

Example: A wedding blog can host a vendor directory, with paid upgrades for “featured photographer” placements by city.

20. Lead generation

Lead gen means you capture qualified inquiries and sell them to service providers, usually with tracking to verify quality. This model works well for high-value services.

Example: A home renovation blog can collect quote requests for kitchens or roofing, then route leads to vetted local partners for a fee per lead.

21. Sell the blog

make money as a blogger

Selling the blog is the “exit” strategy. Buyers often value sites based on monthly profit multiples, stability of traffic, and how diversified income is across ads, affiliates, and products.

Example: A content site with steady search traffic, clean analytics, and a documented operating process often sells for more than a similar site that relies on one sponsor or one viral channel.

Pick Your Best 3 Methods

Match methods to traffic level

Lower traffic blogs often earn earlier from affiliates, services, and small digital products because you don’t need huge volume to see results. Higher traffic blogs tend to add strong display ads and scale affiliate content through more comparisons and “best of” posts.

Match methods to your skills

Your strongest methods usually align with what you can produce repeatedly. Strong writers often do well with affiliates, newsletters, and ebooks. Strong presenters often do well with workshops and courses. Operators who like systems often do well with directories, lead gen, and job boards.

Avoid low-quality money traps

The fastest way to stall income is to trade trust for short-term cash. Thin sponsored content, irrelevant affiliate pushes, and spammy link tactics can reduce conversions over time even if you get paid once.

3 Monetization Stacks Examples

Starter blog stack

A starter stack commonly looks like: affiliate links in high-intent posts, one simple digital template, and an email lead magnet that feeds a weekly newsletter. Income tends to show up as small but repeatable wins when your content matches buyer intent.

Growth blog stack

A growth stack often adds better ads (once traffic qualifies), a deeper product like a course or workshop, and a tighter content plan built around comparisons and “best tools” posts. At this stage, one or two posts can carry a large share of revenue, so refresh cycles matter.

Full-time blog stack

A full-time stack often combines premium ads, a mature affiliate library, and one flagship product (course, membership, or paid newsletter). Many full-time bloggers treat the blog as the acquisition channel and the product as the profit center.

Numbers That Decide Your Income

RPM, EPC, and conversion rate

  • RPM: revenue per 1,000 pageviews or sessions. It’s a simple way to compare income sources.
  • EPC: earnings per click, used for affiliate performance.
  • Conversion rate: the percentage of visitors who buy or opt in.

If you want a reality check on current ranges, monetize your blog in 2026 summarizes common methods and how they’re typically packaged.

Simple profit math

Revenue is only half the story. Real profit is what’s left after hosting, email tools, plugins, contractors, ad management fees, refunds, and transaction costs. A blog can look successful on the surface and still underperform if costs aren’t tracked.

What to test first

High-impact tests tend to cluster around:

  • CTAs on top posts
  • Offer placement (top, middle, end)
  • Comparison tables and “best for” sections
  • Email opt-in conversion on key pages

Pricing, Pitching, and Negotiation

Build a one-page media kit

A media kit usually includes your niche positioning, audience snapshot, traffic and email stats, best-performing content themes, and the deliverables you offer. It’s less about vanity metrics and more about what a brand can reliably get.

Sponsored rate formula

Sponsored rates often reflect three variables: audience value, deliverables, and effort. Blogs that price well tend to separate “content creation” from “distribution,” because a post, an email slot, and social clips are different assets.

Affiliate program selection

Affiliate terms that matter most are commission rates, cookie windows, payout thresholds, and brand approval rules. Some programs convert better even with lower commissions because the offer matches reader intent.

Affiliate disclosures

Affiliate disclosures protect both you and the reader. They’re typically placed where the affiliate relationship is clear before the click, not buried at the bottom of the page.

Sponsored content rules

Sponsored content performs best when it stays honest and useful. Readers can spot paid fluff quickly, and brands also care about credibility because it affects conversion rates.

Basic taxes and bookkeeping

Blog income is still income. Tracking revenue streams, expenses, and payments by partner keeps reporting clean and helps you understand what’s actually working.

Scale Without Burning Out

Create systems and templates

Most high-output bloggers use repeatable structures for reviews, comparisons, and tutorials. Systems reduce decision fatigue and keep quality consistent across a growing content library.

Outsource the right tasks

Common outsourced tasks include editing, content updates, Pinterest pin design, and simple graphics. The most “kept in-house” tasks are usually topic selection, voice, and product strategy because they drive differentiation.

Refresh old posts for growth

Old posts are often the fastest path to more revenue because they already rank or have backlinks. Updating prices, screenshots, product recommendations, and internal links can lift conversions without needing new content.

FAQ: 21 Real Ways to Make Money as a Blogger (2026)

What are the most reliable ways to make money blogging in 2026?

The most common income streams are ads, affiliate marketing, sponsorships, selling digital products, and reader payments. Most full-time bloggers mix several so one slowdown doesn’t wreck revenue.

How much can you realistically make from display ads with beginner traffic?

With around 10,000 monthly visitors, ads often land in the $200 to $500 per month range. Actual results vary by niche, country traffic, and ad network RPM.

Why do digital products often earn more than ads?

Digital products (templates, printables, courses, ebooks) can pay far better per visitor than ads. Some research reports product sellers earn about 10 times more than ad-only bloggers.

Can affiliate marketing still pay well without a huge audience?

Yes, if your readers buy. One example cited is a beauty creator with about 15,000 followers earning roughly $2,000 to $5,000 monthly from affiliate commissions.

How many income streams should you aim for, and why?

Many successful creators use 5 to 7 income sources, mixing ads, affiliates, sponsorships, and products. Diversifying helps you stay stable when rates, algorithms, or budgets change.

30-Day Action Plan to First Earnings

Week 1: niche + money plan

Week 1 usually looks like defining a niche with buyers, selecting 10–20 buyer-intent topics, and choosing one monetization method to prioritize first (often affiliate or a small template).

Week 2: publish 4 money posts

Week 2 focuses on publishing posts with purchase intent, such as comparisons, reviews, and “best for” lists, with clear calls to action and proper disclosures where needed.

Week 3: add offers + tracking

Week 3 typically includes adding an email opt-in, setting up click tracking, and creating one simple offer (a template, checklist, or mini guide) that matches your most common reader problem.

Week 4: pitch and optimize

Week 4 usually includes outreach for partnerships (affiliate approvals, brand contacts, or UGC offers) and tightening your top pages so clicks, opt-ins, and conversions are measurable.

Conclusion

In 2026, the most reliable way to make money as a blogger is to treat monetization like a stack, not a single tactic. Ads can reward scale, partnerships can monetize intent, and your own offers can multiply revenue per visitor when your niche and trust are strong.

If you build around trust, track what converts, and choose three methods that fit your content and audience, blog income stops feeling random and starts behaving like a system.