How to Make Money on Threads in 2025: 08 Proven Ways

Ever wondered how to make money on Threads without even knowing if it’s officially allowed? That’s the exact mystery thousands of creators are navigating—and many are making real cash doing it. In fact, some are pulling in $2,000–$5,000/month just by posting consistently and linking smart.

In this guide, you’ll learn exactly how to start earning on Threads, from affiliate deals and digital product sales to Meta’s mysterious new bonus system. Whether you’re brand-new or have a growing audience, this post will show you where the money is.

After reading, you’ll know how to turn a basic Threads profile into a real income stream—even if Meta hasn’t spelled out the playbook.

Key Takeaways

• Threads monetization is real—but unofficial
  You can earn through affiliate links, sponsored content, product sales, and a new invite-only bonus system, even without Meta’s formal tools.
• Audience size isn’t everything
  Niche relevance and strong engagement often matter more than raw follower count on Threads.
• Meta is testing limited payouts
  Select creators have seen bonuses from Threads, but the exact payment model remains unclear.
• Top earners use external platforms
  Many creators monetize through external links (to Shopify, YouTube, courses), not Threads itself.
• Early adopters have the advantage
  With less saturation and more visibility, 2025 is the perfect time to learn how to make money on Threads.

Is it Easy to Make Money on Threads?

Making money on Threads is entirely possible—but it’s not as plug-and-play as platforms like YouTube or TikTok. Threads lacks built-in monetization tools for most users, which means creators must get creative and leverage indirect methods.

That said, early adopters are earning real income. Many rely on affiliate links, sponsored brand deals, or drive traffic to monetized external sites. Others are tapping into Meta’s experimental bonus program, which appears invite-only and performance-based.

With fewer monetization rules and limited competition, Threads offers strong potential for early movers. But success requires effort, strategy, and consistency.

What do you need to get started?

To start making money on Threads, you need a Threads account (linked to your Instagram), a clear niche, and a monetization goal—such as affiliate income or selling services. You’ll also need a Link-in-Bio tool (like Beacons or Linktree) to drive traffic outside Threads. A basic content plan with 3–5 weekly posts and audience interaction is key.

How much money you can make on Threads?

Most users earn $100–$1,000/month starting out, scaling to $2,000+ with affiliate deals, product sales, and recurring clients. According to Oflox, one creator monetized Threads by selling digital guides and coaching, making $3,200 in just 60 days through DMs and link clicks. Bonus payouts (when available) reportedly range from $50–$500/week, but these figures vary widely.

1. Affiliate Marketing

Affiliate marketing is one of the easiest and most scalable ways to make money on Threads in 2025. Since Threads doesn’t restrict outbound links in your profile bio, creators can promote affiliate products using that single link combined with strategic posts. You recommend a product you love, your followers click the link, and you get paid a commission if they buy.

Because Threads is still fresh and less cluttered than Instagram or TikTok, niche affiliate content (like book reviews, software suggestions, or Amazon finds) can perform surprisingly well—especially when paired with authentic commentary. Some creators even repurpose affiliate threads into carousel posts on Instagram for dual-platform exposure.

This method works especially well for creators in tech, fashion, fitness, and digital products—anything that solves a specific pain point and pays commissions. To start fast, consider networks like ShareASale, Impact, or Amazon Associates.

How to Start Affiliate Marketing on Threads?

• Pick a focused niche with buyer intent (e.g., productivity tools, pet supplies)
• Sign up for affiliate platforms like Impact, ClickBank, or Amazon Associates
• Find 3–5 quality products with strong reviews and commission rates
• Add your affiliate link to your Threads bio (use a smart Link-in-Bio tool)
• Write a short post sharing your experience or product tip
• Use value-driven captions like “Here’s what finally fixed my workflow”
• Post consistently (3–5x/week) using relevant hashtags
• Share results or stories from customers/followers if applicable
• Cross-promote via Instagram Stories or Reels for extra clicks

Quick Tip:
Include “🔗 Link in bio” at the end of every affiliate post to boost click-throughs.

2. Sponsored Posts & Brand Deals

Sponsored content is the most lucrative method for many creators on Threads. Even with smaller audiences (under 10K), brands are increasingly partnering with micro-creators to get authentic mentions in niche communities.

If you’ve already built credibility in a niche—like fitness, skincare, or tech—brands may approach you to post about their products. Others offer free product plus payment in exchange for a 1–3 post campaign. While Threads doesn’t have built-in brand deal tools yet, creators are arranging deals directly via DMs or outside platforms like BrandSnob, Aspire, or Upfluence.

Sponsorships usually work best when your audience trusts your recommendations. Always disclose clearly if the post is paid (#ad or #sponsored) to keep transparency high.

How to Get Sponsored on Threads?

• Build a niche profile with consistent branding (photo, name, bio)
• Post 4–5 times per week to build visibility
• Engage with similar creators and brands in your niche
• Join influencer platforms like AspireIQ, Heepsy, or BrandSnob
• Pitch brands by email or DM using a short media kit
• Offer a thread package (1 main post + 2 follow-ups)
• Showcase prior brand work on Instagram or other platforms
• Ask for testimonials or data to include in future pitches

Quick Tip:
Even if your audience is under 5K, niche engagement beats follower size for sponsors.

3. Sell Digital Products

Digital products are a perfect fit for Threads creators. These products have zero inventory and 100% margins—and Threads is an ideal platform to educate, inspire, and sell.

Whether you sell eBooks, Notion templates, digital planners, design packs, or even AI prompts, Threads makes it easy to funnel traffic to your product page. Add your Gumroad, Payhip, or Shopify digital store link to your bio, then craft engaging content that subtly introduces your offer.

Threads’ text-first format lets you post mini-tutorials, actionable checklists, or relatable stories that naturally lead into your product. You can even tease parts of your product to build curiosity and drive clicks.

How to Sell Digital Products on Threads?

• Choose a digital product based on your niche (e.g., “30 Day Fitness Planner”)
• Create your product using Canva, Notion, or ChatGPT
• Upload it to Gumroad, Payhip, or Shopify
• Add your store or product page to your bio link
• Write value-packed threads that solve real problems
• End with a CTA like “Download the full version via my bio”
• Post 2–3x per week with product previews or tips
• Highlight testimonials or use-cases from buyers
• Upsell with bundles or limited-time offers

Quick Tip:
Offer a freebie version to capture emails and upsell your main product later.

4. Offer Coaching or Freelance Services

Threads is a hidden gem for service-based creators in 2025. Coaches, consultants, and freelancers can land high-paying clients simply by sharing their knowledge in public.

If you’re a fitness coach, productivity expert, graphic designer, or marketer—use Threads to post short tips, breakdowns, or client results. People naturally reach out when they see your expertise in action. You don’t need thousands of followers; 1–2 solid posts per week and a clear CTA are enough.

Use your bio to link to a Calendly page, intake form, or service landing page. From there, you can book free discovery calls, land freelance contracts, or upsell group programs.

How to Sell Coaching or Freelancing Services?

• Identify your core skill (e.g., Instagram growth strategy)
• Optimize your bio to show your niche and availability
• Link to a booking form or portfolio site
• Post actionable content 3–4x/week (e.g., “How I helped X get 10K followers”)
• Use CTAs like “DM me ‘growth’ to chat”
• Showcase client wins or feedback when available
• Offer limited free audits or Q&A threads to spark conversations
• Use Instagram/DMs to finalize deals or consults

Quick Tip:
Share 80% value, 20% offer—people hate hard sales but love smart advice.

5. Launch Paid Newsletters

Threads is a natural pipeline to paid newsletters—especially if you cover topics like investing, business, writing, tech, or personal growth. You can tease ideas on Threads and deliver deeper insights via email.

Services like Substack or Beehiiv let you create both free and premium versions. You can use Threads to build trust, grow your free list, and then upsell a $5/month paid newsletter to superfans.

Some Threads creators are earning over $500/month from 30–50 subscribers with little overhead. This strategy pairs beautifully with digital products or affiliate offers.

How to Launch a Paid Newsletter from Threads?

• Pick a niche with repeatable insights (e.g., “weekly startup trends”)
• Set up Substack, Beehiiv, or ConvertKit
• Create 1–2 free issues to attract interest
• Add the signup link to your Threads bio
• Write weekly threads that preview newsletter content
• Encourage feedback and questions in replies
• Offer bonuses for paid members (e.g., “free template pack”)
• Cross-promote via Instagram and email

Quick Tip:
Use Threads replies to poll your audience on what they want in the next issue.

6. Promote UGC (User-Generated Content) Services

If you’re skilled at creating aesthetic product videos or relatable voiceover clips, you can get paid to create UGC for brands—even if you never post it publicly.

Threads lets you showcase your scriptwriting, creative angles, and aesthetic through short breakdowns or example clips. Link your UGC portfolio in your bio or post “Behind-the-scenes” content.

Many creators are using Threads to land deals with DTC brands looking for authentic-feeling content.

How to Sell UGC Services via Threads?

• Build a mini portfolio (3–5 clips) hosted on Google Drive or Notion
• Create a professional UGC landing page
• Post “how I filmed this ad” or “hook formula breakdown” threads
• DM small brands or respond to open UGC callouts
• Use your Threads bio to link directly to your UGC form
• Offer 1 free sample or discounted first project
• Use testimonials or case studies to boost credibility

Quick Tip:
Niche brands love behind-the-scenes content—use Threads to build that “producer” vibe.

7. Drive Traffic to YouTube or Blog

Threads can drive serious traffic to other monetized platforms. If you run a blog with ads or a YouTube channel monetized with AdSense, use Threads to seed curiosity and send clicks.

Many creators use Threads to summarize long-form content (e.g., “10 second recap of my latest video”) and direct readers to watch the full thing. This indirect monetization strategy is effective if you’re already earning from traffic elsewhere.

How to Drive Traffic from Threads?

• Pick one primary platform (YouTube or Blog)
• Link to your homepage or latest content in your bio
• Summarize key insights from your blog/video in a Threads post
• Use curiosity-driven hooks like “I tested this for 30 days…”
• Include “full story via link in bio” in every post
• Post teaser clips, thumbnails, or behind-the-scenes tips
• Repurpose Threads content on Twitter/LinkedIn for multi-platform growth

Quick Tip:
Post threads in parts (1/3, 2/3…) to build curiosity and boost link clicks.

8. Use Meta’s Invite-Only Bonus Program

While not publicly available, Meta has been rolling out an invite-only bonus program for select Threads creators. It’s similar to Instagram’s Reels Bonus model—payouts are based on post views, engagement, or unique interactions.

Some creators have received weekly bonuses of $50 to $500, though the criteria are vague. If you’re consistently active and gaining traction, you may get notified inside the Threads app or Instagram creator dashboard.

How to Qualify for Threads Bonuses?

• Post daily with high-value or engaging content
• Focus on quality and interaction rate (replies, shares, saves)
• Use Instagram’s Creator Tools to stay eligible
• Accept bonus invitations when they appear in-app
• Follow Meta’s community rules and avoid spammy content
• Cross-promote via Instagram and Facebook for broader reach

Quick Tip:
Bonus invites often go to high-engagement creators—not just high-follower accounts.

Step-by-Step Guide to Make Money on Threads

Getting started with monetization on Threads can feel overwhelming—but with the right steps, you can go from zero to earning within just a few weeks. Below is your roadmap to turning Threads into a reliable income stream.

Step 1: Create and Optimize Your Threads Profile

Sign up for Threads using your Instagram account, then customize your profile to reflect your niche and monetization goals. Use a clear profile photo, consistent username, and a compelling bio with a call to action. Most importantly, include a Link-in-Bio tool (like Beacons or Linktree) to send traffic to affiliate offers, services, or digital products.

Step 2: Pick a Focused Niche You Can Monetize

Choose a niche that fits both your passion and market demand. Some high-performing niches on Threads include productivity, health, self-improvement, personal finance, AI tools, and digital business. This niche will guide the type of content you post and how you monetize.

Step 3: Decide How You’ll Monetize

Before posting, decide what income stream fits your niche: affiliate marketing, product sales, freelance services, or newsletter subscriptions. This helps align your Threads content with a conversion goal. If you’re unsure where to begin, start with affiliate links—it’s low effort and scalable.

Step 4: Start Posting High-Value Threads Consistently

Post 3–5 times per week. Share value-driven content like how-tos, tips, personal insights, or brief tutorials. Use attention-grabbing hooks and try breaking your ideas into short paragraphs for skimmability. Focus on helping or inspiring your audience, not just promoting.

Step 5: Add Your Monetization Link to Bio

Once your content is up, direct followers to your monetized offer through your Link-in-Bio. This could lead to an affiliate product, a Substack newsletter, a coaching booking page, or a product shop. Update the link regularly as your offer evolves.

Step 6: Engage, Reply, and Build Community

Replies are key to growing on Threads. Actively engage with your followers, ask questions, and reply to comments. This boosts visibility and signals to Meta that your content is worth showing to others.

Step 7: Expand to Related Platforms

To scale earnings, repurpose your Threads posts on Instagram or Twitter. Many creators double traffic by summarizing Threads content into Instagram Reels or carousel posts. This approach works especially well for content creators who sell services or build newsletters.

Step 8: Apply for Bonuses (When Eligible)

If you notice a Threads Bonus invitation inside your Instagram creator tools, opt-in immediately. These bonuses are invite-only and based on performance, so regular, high-engagement posting increases your chances of qualifying.

Tips to Increase Revenue on Threads

While monetization options on Threads are still emerging, you can significantly increase your earnings by following a few proven tactics.

First, post with consistency and clarity. Aim for 3–5 value-first posts per week that educate, entertain, or inspire your niche. Use conversational hooks and CTA-style closings like “link in bio for more” to guide readers to your offer. Reposting well-performing content with fresh angles is also a smart way to double your reach.

Second, start conversations. Threads rewards replies and engagement, so comment on relevant posts, respond to every reply, and build visibility through active interaction. More visibility = more link clicks.

Lastly, test different link placements and offers. For example, split-test a lead magnet vs. a product link in your bio to see what earns better. As your audience grows, you’ll discover what sells best and where.

Best AI Tools for Making Money on Threads

AI can dramatically speed up your Threads content creation, monetization strategy, and customer engagement. With the right tools, you can create daily posts, track your link performance, and even automate lead funnels.

For writing, tools like ChatGPT and Jasper help generate thread drafts and hooks in seconds. Use them to brainstorm content ideas, repurpose blog posts into threads, or summarize affiliate offers clearly.

For image generation or digital product assets, tools like Canva AI, Midjourney, or Magic Media by Canva are excellent for quick graphics and product mockups.

And for monetization tracking, Bitly, ThriveCart, and Beehiiv analytics give you click-through and conversion insights to optimize your strategy.

Quick reminder: Always personalize AI-generated content to keep your tone authentic—robotic posts don’t convert!

Best Affiliate Platforms for Threads Creators

Affiliate marketing is one of the most beginner-friendly ways to earn on Threads. But choosing the right platform is key to maximizing revenue.

ShareASale and Impact are top choices for digital products, ecommerce brands, and service tools. They offer thousands of brands and easy-to-track affiliate links. Amazon Associates is ideal for creators in consumer-focused niches like home, fashion, and tech.

If you’re a SaaS-focused creator or work in online education, platforms like PartnerStack, Teachable Affiliates, and Gumroad Affiliate Network give you access to high-ticket and recurring offers.

Always choose products that match your audience’s intent—high-commission offers aren’t worth it if no one clicks. And don’t forget to disclose affiliate links with #ad or “affiliate link” tags for transparency.

Best Marketing Tools for Monetizing Threads

Once you’re posting consistently, the right marketing tools can scale your Threads monetization faster. From traffic tracking to content repurposing, these tools will level up your strategy.

Link-in-Bio tools like Beacons, Carrd, and Linktree let you showcase multiple offers, free resources, and affiliate links in one place. Use UTM links inside these tools to track which Thread posts drive clicks.

Email platforms like ConvertKit, Beehiiv, or Substack let you capture leads from Threads and market to them directly—critical for promoting paid products and newsletters.

For analytics, Bitly and Fathom give you real-time data on link performance, which is key to optimizing offers.

To build trust and brand, use Canva for post templates and product previews.

Conclusion

Even though Threads doesn’t have built-in monetization tools for everyone yet, it’s still one of the most promising platforms to earn income in 2025. From affiliate links and digital products to freelance gigs and brand deals, you now have the roadmap to start.

Don’t wait for official monetization to roll out—early creators are already earning $500–$5,000/month with the strategies above. Start small, stay consistent, and watch your content compound.

Frequently Asked Questions (FAQs)