How to Make Money on Kajabi in 2025: 08 Proven Strategies

Have you ever wondered how people make money on Kajabi without being tech geniuses or celebrity influencers?
This guide breaks down everything you need to know to start and scale a Kajabi-powered online business.
By the end, you’ll be ready to launch your first product and tap into Kajabi’s $9 billion creator economy — even earning $5,000/month or more.

Key Takeaways

• Kajabi is built for creators and educators: You don’t need coding skills to launch online courses, coaching, or communities.
• You can earn $1K to $50K+/month: Creators scale fast using Kajabi’s funnels, paywalls, and product blueprints.
• Multiple monetization models: From courses to podcasts and affiliate income, there’s a Kajabi strategy for every niche.
• Kajabi includes everything: Email marketing, payment processing, landing pages, and automation come built-in.
• You can start small and scale big: Even a basic product can grow into a six-figure income stream.

Is It Easy to Make Money on Kajabi?

Yes — as long as you approach it with strategy. Kajabi is one of the most beginner-friendly platforms for creators, coaches, and digital entrepreneurs. Its all-in-one ecosystem lets you launch, sell, and automate without piecing together third-party tools.

While the learning curve exists, Kajabi’s blueprints and templates help you set up fast. And because it’s optimized for monetization — from product bundling to memberships — earning potential is built into the platform itself.

Many users start earning within their first 60 days. Tools like sales funnels and email automations help convert visitors to buyers. If you’re consistent with content and marketing, results can scale quickly.

Kajabi even rewards creators with its Kajabi Hero Program, offering recognition and training as you hit income milestones.

What do you need to get started?

To start making money on Kajabi, you’ll need:

• A Kajabi account (starts at $89/month for the Starter plan)
• A digital product idea (course, coaching, download, membership, etc.)
• A target audience or niche
• Basic branding and a value-packed offer
• Time to build out your product and marketing pipeline
  Kajabi provides all hosting, payment integration, automation, and email tools—so no need for separate tech stacks.

How much money can you make on Kajabi?

Kajabi users typically earn $1,000 to $10,000/month. Some creators, like Gahmya Drummond-Bey, have scaled to six figures with Kajabi by selling educational content globally. Top-tier users exceed $50K/month, especially with membership programs or high-ticket coaching.

Kajabi reports over $9 billion earned by creators overall, showing it’s not just possible — it’s happening at scale. Your income will depend on your niche, marketing, and how effectively you use Kajabi’s features.

1. Sell Online Courses

Selling online courses is the most common and profitable way to make money on Kajabi.
Kajabi was originally built for educators and course creators, and its features make launching a course surprisingly simple. You can create video lessons, downloadable PDFs, quizzes, and even drip content to guide your students step by step.

The platform includes pre-built course blueprints and themes, so you don’t have to design everything from scratch. By combining these with Kajabi’s landing pages and email automation, you can start attracting students even before your course officially launches.

If you want consistent, scalable income, online courses are an ideal starting point. Courses can sell for anywhere from $97 to $997+, depending on the depth and value you provide.

Requirements: A complete course outline, video or written content, Kajabi’s course product template.

How to Sell Online Courses on Kajabi

• Choose a profitable course topic and define your target audience.
• Create a Kajabi account and select the Course Product blueprint.
• Upload videos, PDFs, and other learning materials to your course structure.
• Set up pricing (one-time, subscription, or payment plan) and payment gateways.
• Design a simple sales page with Kajabi’s drag-and-drop builder.
• Set up email automation to nurture leads and students.
• Launch your course and promote it via social media and email.
• Gather testimonials and improve your course for future sales.

Quick Tip: Start with a mini-course to validate your idea and build momentum before launching a full program.

2. Offer Membership Programs

Membership programs let you generate recurring revenue while building a loyal community.
With Kajabi, you can create exclusive member areas where users get access to premium content, live calls, and private community features. This model is especially powerful because members pay monthly or annually to stay connected.

Many successful Kajabi creators use memberships to complement their courses. After a course launch, they invite students to join a membership for continued learning, Q&A sessions, and networking opportunities. Even 100 members paying $30/month equals $3,000 in recurring income.

Requirements: Engaging content library, consistent value delivery, Kajabi Membership Product template.

How to Launch a Membership on Kajabi

• Define the purpose and value of your membership community.
• Choose Kajabi’s Membership Product blueprint to start your setup.
• Add exclusive resources: courses, PDFs, live call recordings, or challenges.
• Set up monthly or annual subscription pricing.
• Use Kajabi’s Community and Circle features for member interaction.
• Schedule regular content drops to keep members engaged.
• Offer free trials or discounts to attract new members.
• Promote your membership via email, social media, and webinars.

Quick Tip: Offer tiered memberships to appeal to different price points and maximize long-term retention.

3. Provide 1:1 or Group Coaching

Coaching programs on Kajabi are perfect for those who prefer personalized, high-ticket offers.
Whether 1:1 or in small groups, coaching allows you to charge premium rates for your expertise. Kajabi’s coaching product feature lets you schedule sessions, track progress, and even integrate with Zoom or Google Calendar.

Many creators start coaching before launching full courses or memberships because it’s faster to monetize. For example, charging $500 for 10 clients instantly generates $5,000, while also helping you validate your methods for future products.

Requirements: Coaching expertise, clear transformation promise, Kajabi Coaching Product.

How to Sell Coaching on Kajabi

• Define the outcome your coaching clients will achieve.
• Create a Kajabi Coaching Product for 1:1 or group sessions.
• Set your pricing (hourly, per session, or program-based).
• Add a booking calendar using Kajabi’s built-in scheduling.
• Design a simple sales page with client testimonials and benefits.
• Use email automation to follow up with interested leads.
• Offer a discovery call or limited promotion to secure your first clients.
• Deliver sessions via Zoom and upload resources to your Kajabi dashboard.

Quick Tip: Bundle coaching with a course or membership to increase client value and retention.

4. Sell Digital Products & Downloads

Kajabi also supports one-time digital product sales, like eBooks, templates, workbooks, or toolkits.
This is ideal for creators who want a simple, low-maintenance income stream. Unlike courses or memberships, digital downloads can be created once and sold infinitely without ongoing delivery.

Pairing a small product ($9–$47) with an email funnel is an effective lead generation and revenue strategy. It also serves as a gateway product that can lead buyers to your premium offers.

Requirements: Downloadable digital file, Kajabi Product or Offer page.

How to Sell Digital Products on Kajabi

• Decide on a product that solves a small but urgent problem.
• Create the digital file (PDF, spreadsheet, template, or audio).
• Upload the file as a Kajabi digital product or add to an Offer.
• Set up pricing and connect your Stripe/PayPal account.
• Build a simple sales page highlighting benefits and previews.
• Add a thank-you page with next-step offers or upsells.
• Drive traffic via social media, paid ads, or blog posts.
• Collect emails and upsell buyers to higher-ticket offers.

Quick Tip: Use low-cost digital products to build trust and grow your audience quickly.

5. Launch Paid Newsletters

Paid newsletters are an emerging way to make money on Kajabi, introduced in 2024.
They work like subscription-based emails that deliver valuable insights, tutorials, or exclusive stories. Kajabi handles the subscription management and automated email delivery for you.

This monetization model is ideal for writers, industry experts, and coaches who want consistent income without creating large courses. Even 200 subscribers paying $10/month is $2,000 recurring revenue.

Requirements: Consistent newsletter content, Kajabi’s Email + Newsletter Product.

How to Sell a Paid Newsletter on Kajabi

• Identify a niche topic your audience wants weekly insights about.
• Set up a Paid Newsletter Product in Kajabi.
• Choose monthly or annual subscription pricing.
• Create your first 2–3 email editions for immediate delivery.
• Design a simple sign-up landing page in Kajabi.
• Use automation to send welcome emails and exclusive content.
• Promote through social media, LinkedIn, and your website.
• Collect feedback and refine your newsletter over time.

Quick Tip: Offer a free edition or trial to convert readers into paying subscribers faster.

6. Monetize Podcasts

Kajabi allows you to host and monetize podcasts directly on the platform.
You can sell subscriptions for exclusive episodes, bundle podcasts with courses, or use them as a lead generation tool. Kajabi even distributes your podcast to Spotify and Apple Podcasts.

Podcasts work well for brand authority and audience growth. By offering behind-the-scenes episodes or premium series, you create an additional revenue stream while nurturing your community.

Requirements: Podcast recordings, Kajabi Podcast Product setup.

How to Make Money from Podcasts on Kajabi

• Record 3–5 high-quality podcast episodes to launch with.
• Upload your audio files to Kajabi’s Podcast Product.
• Choose public or paid access for your episodes.
• Create exclusive content for subscribers or bundle with offers.
• Set up subscription pricing or upsell podcast listeners to courses.
• Publish and distribute to podcast directories via Kajabi.
• Promote episodes using email, blogs, and social media.
• Gather reviews to increase credibility and listener growth.

Quick Tip: Use free podcast episodes as a funnel to your paid products or coaching offers.

7. Host Live Workshops & Webinars

Live workshops and webinars are a fast, interactive way to convert leads into paying customers.
Kajabi lets you host live or pre-recorded events, collect registrations, and process payments seamlessly. Workshops often sell for $47–$297 and can double as lead generators for your higher-ticket programs.

This method is perfect for testing demand, teaching in real-time, and upselling attendees to memberships or courses.

Requirements: Presentation slides or lesson plan, Kajabi Event or Offer setup.

How to Run Webinars or Workshops on Kajabi

• Choose a workshop topic that solves a clear problem.
• Schedule your event using Kajabi’s Events or Zoom integration.
• Create a registration page with compelling copy and pricing.
• Prepare slides, PDFs, or teaching materials for attendees.
• Promote via social media, email sequences, and affiliates.
• Deliver your live session and engage participants with Q&A.
• Record the session for replays and future sales.
• Follow up with a thank-you email and upsell offer.

Quick Tip: Record workshops once and sell as evergreen training for passive income.

8. Use Affiliate Marketing on Kajabi

Affiliate marketing on Kajabi lets you earn by recommending products or setting up your own affiliate program.
You can either promote third-party tools to your audience or let others promote your Kajabi products for a commission. This is an excellent passive income stream once your audience grows.

Kajabi’s built-in affiliate system tracks links, clicks, and payouts automatically. Partnering with affiliates can boost your reach and revenue without extra marketing costs.

Requirements: Affiliate links or program setup in Kajabi.

How to Do Affiliate Marketing with Kajabi

• Decide if you’ll promote others’ products or run your own program.
• Enable Kajabi’s affiliate feature for your offers (if hosting your own).
• Set clear commission rates (commonly 20–50%).
• Recruit affiliates from your audience, peers, or niche groups.
• Provide marketing materials like graphics or email templates.
• Track performance using Kajabi’s affiliate dashboard.
• Pay commissions monthly or per sale via Stripe/PayPal.
• Scale by adding new affiliates or exclusive promotions.

Quick Tip: Focus on promoting products your audience already needs for maximum conversions.

Step-by-Step Guide to Make Money on Kajabi

Getting started with Kajabi can feel overwhelming at first, but following a clear roadmap will help you launch and earn faster. This step-by-step guide walks you through the process — from your very first login to your first $1,000 in revenue.

Step 1. Create and Set Up Your Kajabi Account

Sign up for Kajabi and select the plan that fits your needs. The Starter plan ($89/month) is enough for most beginners. Once inside, familiarize yourself with the dashboard, which includes products, websites, marketing, and analytics.
Kajabi’s free trial is an excellent way to test features before committing.

Step 2. Choose Your Niche and Target Audience

Define a clear niche to focus your content and offers. Successful Kajabi creators solve specific problems for a well-defined audience, like “fitness for new moms” or “copywriting for small businesses.”
Knowing your target audience will guide your product choice, marketing messages, and pricing strategy.

Step 3. Decide on Your First Digital Product

Pick an entry product type: an online course, membership, coaching program, or a simple digital download. Based on research, courses and memberships are the most popular for new Kajabi users.
Make sure the product solves a pain point and offers a clear transformation for your audience.

Step 4. Build Your Product in Kajabi

Use Kajabi’s product blueprints to set up your content easily. Upload videos, PDFs, templates, or audio lessons, and organize them into modules or categories.
Kajabi also lets you add drip content, quizzes, and automations to make your product more engaging and valuable.

Step 5. Set Pricing and Payment Options

Choose whether to charge a one-time fee, a subscription, or a payment plan. Even beginner-friendly offers can generate revenue fast if priced strategically — for example, $97 mini-courses or $29/month memberships.
Kajabi integrates seamlessly with Stripe and PayPal to process payments.

Step 6. Create Your Sales Page and Funnel

Use Kajabi’s drag-and-drop page builder to design a compelling sales page. Include clear benefits, visuals, testimonials, and a strong call-to-action.
Setting up a simple email funnel ensures visitors receive automated follow-ups, which can double your sales. For advanced funnel ideas, check out Best AI tools for making money on Kajabi to streamline automation.

Step 7. Promote Your Product and Build Traffic

Leverage social media, blogging, YouTube, or live webinars to attract potential buyers. Kajabi’s email marketing tools let you nurture leads and offer time-limited discounts to boost conversions.
If you plan to scale faster, consider using affiliates or partnerships through Best affiliate platforms for Kajabi to reach new audiences.

Step 8. Launch, Iterate, and Scale

Launch your first product, even if it’s simple, and gather feedback. Track performance using Kajabi analytics to understand your traffic, sales, and conversion rates.
As you grow, introduce upsells, memberships, or additional products to create multiple income streams and increase your monthly revenue.

Tips to Increase Revenue on Kajabi

Maximizing your Kajabi income requires more than just launching a product — it’s about optimizing every step of your customer journey. Start by improving your sales pages with compelling copy, clear benefits, and strong calls-to-action. A/B test different headlines and visuals to increase conversions.

Bundling products is another powerful revenue strategy. For example, sell a course and offer a low-cost digital workbook or a membership as an upsell. Regularly creating fresh content like live workshops, paid newsletters, or seasonal challenges also keeps your audience engaged and paying.

Finally, leverage Kajabi’s built-in automations to follow up with leads, send promotions, and recover abandoned checkouts. Combine this with social media marketing to drive consistent traffic to your offers.

Quick Tip: Use Best AI tools for making money on Kajabi to automate follow-ups, personalize offers, and scale your marketing efficiently.

Best AI Tools for Making Money on Kajabi

AI tools can streamline content creation, marketing, and sales, allowing you to focus on growth. Tools like Jasper, Writesonic, and ChatGPT help you write course scripts, blog posts, and email sequences quickly. Descript and Canva can assist with video editing and visuals, ensuring your content looks professional without hiring a full team.

Automation tools powered by AI can manage repetitive tasks like segmenting your email list or sending personalized offers based on customer behavior. Kajabi’s integration with Zapier also allows you to connect AI tools with your funnels, enhancing efficiency.

If you’re scaling webinars, courses, or memberships, AI can generate promotional materials, summarize webinars, and even recommend personalized course content to your members. This not only saves time but increases conversion rates.

Quick Tip: Combining Kajabi with AI tools ensures you maximize productivity and create more revenue-generating content in less time.

Best Affiliate Platforms for Kajabi

Affiliate marketing can significantly expand your reach and revenue without additional advertising costs. Kajabi’s built-in affiliate system is powerful, but pairing it with popular affiliate platforms makes tracking and scaling easier.

Platforms like ShareASale, Impact, and PartnerStack allow you to find affiliates who already promote digital products in your niche. Once connected, you can offer your courses, memberships, or digital products through their networks. High-performing affiliates often expect 30–50% commissions for digital goods, so plan your pricing accordingly.

Adding affiliates to your strategy creates a win-win: they earn by promoting your products, and you gain traffic and sales without ongoing marketing spend. Use Kajabi’s analytics to monitor performance and adjust campaigns as needed.

Quick Tip: Focus on recruiting affiliates with existing audiences aligned to your niche for faster and higher conversions.

Best Marketing Tools for Monetizing Kajabi

Effective marketing tools can supercharge your Kajabi earnings. Email platforms like Kajabi Email and ConvertKit nurture leads, while Canva and Photoshop help you create professional social media graphics and course visuals. For video marketing, Loom and Vimeo provide high-quality content delivery options.

Webinar tools like Zoom and StreamYard integrate seamlessly with Kajabi to run live events, which are excellent for converting leads. Scheduling and automation tools, such as Buffer and Hootsuite, help maintain consistent posting on social media.

Tracking your campaigns is just as important as running them. Tools like Google Analytics and Hotjar reveal how users interact with your site, allowing for data-driven improvements. For advanced funnel automation, integrating Best AI tools for making money on Kajabi ensures your marketing runs on autopilot.

Quick Tip: Start with 2–3 core marketing tools, then expand as your audience and revenue grow.

Conclusion

Making money on Kajabi in 2025 is easier than ever, thanks to its all-in-one platform for selling courses, memberships, coaching, and digital products. By leveraging AI tools, affiliate marketing, and strategic funnels, you can create scalable and recurring revenue streams.

Whether your goal is an extra $1,000 per month or a six-figure digital business, the steps in this guide show exactly how to start. Focus on building valuable products, marketing consistently, and using Kajabi’s automation features to maximize results.

Quick Reminder: Success comes from action, not perfection — launch your first product and start growing today!

Frequently Asked Questions (FAQs)